Poster Research and development

The purpose of posters are to catch the public’s attention through their unique design presentation. Various events posters are used for along with various media methods through advertisement, such as books, films and music. I notice within the posters they make use of imagery, forming propaganda, using imagery to persuade people that they should do what the poster is hinting. Used in voting petition, to persuade the person to vote for the certain someone or changes peoples political views.

Below is a poster, the USA poster made in 1917, ‘named I want you for U.S. Army : nearest recruiting station / James Montgomery Flagg’. Persuading the public to join the army in the USA was more advanced than Britain’s posters. You can see more colour projected along with an actual image, making this poster more visually appealing. Due to darker tones of colour displayed on the left side of ‘Uncle Sam’, it builds up a 3D image as light hits the right side of his body.

Used to aid information gathering:

Image result for i want you for us army poster

Below is a World War 1 poster around 1914, the design of the poster is simplistic but very effect as posters were like this years ago, howe#er within that time they were also very popular. The contrasting big text, clashing colour with the background stands out boldly, capturing the public s eye. Persuading them to join the army through its typography and colour.

Image result for World War 1 poster from 1914


Modernism poster:

In late 19th century and early 20th century, modernist posters were used around those times. Commonly used art, gets adapted to less out-dated art along with reflecting political and economical query around the time.

Tomato a group of writers, musicians and artists that ‘creates and delivers cross platform, multi-media art and design projects’. Also books and artwork is published by Tomato, along with creating exhibitions, giving live performances and international an national clients. One of Tomatoes books called ‘mmm… Skyscraper, I Love You’ written and designed by Karl Hyde and John Warwicker, has nearly all the pages filled up with posters each repeating the same style of many typefaces. This is a ‘typographic journey / journal through New York. Sampling texts from conversations that we overhead on the streets and mixing it with our observations & responses’. The way the words are arranged I think they convey a type of poetry related to events that has happened in the past, along with secret messages for the reader to really give a thought about. Also possibly knowledge of what people think about within the world

I think this poster is made through using an old software, possibly the first version of Adobe Photoshop as this does not present much graphical detail. however instead printing ink could’ve been used to create this artwork, as words are overplayed on top of one another clashing, with rectangular shapes gapes and lines. Wet like media is splatted upon the poster as smudges emerge from areas, stencils could’ve been used as fonts are merging together. This work is incredibly clear because of the opposite colours making one another stand out, I find the positioning of the letters usual but effective as they’re positioned in many angels and also have different sizes.


Post Modern poster:

Poster modernism posters were mainly used in the late 20th century, its completely different compared to modernism posters as typography, colours and images were different.

Previous typographer, book designer, teacher and writer, Jan Tschichold. He created Russian Propaganda art based posters through the use of shapes and symbols that he incorporates with his typography, using basic shapes such as circles and triangles. The typical Russian Propaganda colours, red, white and black are all displayed within this poster, I find that the propaganda colours symbolise war through the use the dark depressing colour black and the red symbolising blood and death. Since this is post modern art created before more advanced technology was created, such as Photoshop. Therefore I think that form of printing was taken place in order to create this piece of artwork. I can see imagery visually presented, displaying simplified parts of the body such as head, arms or torso. In this poster for an exhibition, the arm has been replaced with parts of a monkey wrench or similar mechanical tool. The letters BAUHAUS has been spread over the circular shaped head as if they were hair.

I’m not quite sure the message this artist is trying to portray to the public, maybe it gives each individual person and different perspective as its design is unusual. However I can see a slight sense of movement to the design, as the central figure is on a slight diagonal.He invented knew typefaces influenced by Russian propaganda posters which demand attention from the viewer. He also uses simple flat colours placing all the attention on the way the typography has been formed into horizontal and vertical lines.

Affiche de Joost Schmidt pour l'exposition Bauhaus


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